19Dec

Breaking: The True Recruitment Costs for a Truck Driver

In the dynamic world of logistics and transportation, the recruitment costs for truck drivers are a critical aspect that directly impacts a company’s bottom line. But what does it really cost to bring a new truck driver on board? This post delves into the various facets of recruitment costs, drawing insights from industry expert Mary Ilieva.

The Significance of Cost Management in Recruitment

Effective cost management is the cornerstone of any successful recruitment strategy. It’s not just about finding the right candidate; it’s also about understanding and controlling the expenses involved. From advertising the position to training the new hire, every step has its associated costs. A robust cost management system helps businesses estimate and allocate their budgets more efficiently, ensuring that resources are used judiciously.

The Real Numbers: Turnover and Recruitment Costs

According to the Upper Great Plains Transportation Institute, the average cost of turnover per truck driver is approximately $13,566. This figure, however, can vary significantly, with costs ranging from $3,696 to a staggering $34,153 in some cases. Moreover, The Drivers World suggests that the expenses involved in recruiting a driver and making them productive can range between $6,000 and $12,000, potentially higher in certain markets. These numbers highlight the economic impact of driver turnover and the importance of retaining talent.

Breaking Down the Costs: Internal vs. External

Recruitment costs can be broadly categorized into internal and external expenses. Internal costs include in-house activities such as referral programs, sign-on bonuses, training, orientation, and salaries of the recruitment team. On the other hand, external costs are those incurred outside the organization, like fees for recruitment agencies, job advertisements, job board fees, social media marketing, website costs, background checks, and application tracking systems.

Calculating Your Recruitment Costs

To get a clear picture of your recruitment expenses, sum up all the costs (both internal and external) and divide by the number of drivers hired over a given period. This calculation will give you the average recruitment cost per driver, an essential metric for budgeting and financial planning.

Conclusion

Understanding and managing the costs of recruiting truck drivers is crucial for the financial health of any transportation company. By analyzing these costs and implementing strategies to optimize them, businesses can not only save money but also improve their recruitment processes, leading to better retention rates and a more efficient workforce.

Contact Us

For more insights into managing your transportation and recruitment needs effectively, feel free to reach out to us. Let’s work together to drive your business forward.

Explore further by reaching out to us directly at (630) 489-9339. Alternatively, you can stay connected and receive additional information by following us on our Facebook / LinkedIn / Instagram channel.

11Dec

Success story

Case Study: King Logistics – Owning the Owner-operators’ market.

Client: King Logistics has established its mark in the trucking industry by emphasizing owner-operator partnerships for dry van loads. They don’t see their relationships as mere business transactions but as lasting collaborations.

Challenge: Owner-operators are independent, valuing their autonomy. To partner with them means ensuring not only competitive rates but also a level of trust, reliability, and mutual respect. King Logistics needed to convey their commitment to these values and differentiate themselves in a crowded market.

Solution (here’s how it played out): Understanding the mindset of owner-operators was our starting point. Through focus groups and one-on-one interviews, we gleaned insights into their priorities and pain points. We found that beyond fair rates, they desired partners who provided consistency, open communication, and respect for their independence.

With this information, we tailored a multi-pronged campaign for King Logistics. We created content that spoke directly to owner-operators, emphasizing King’s reputation for reliable scheduling, transparent communication, and understanding the unique challenges of being an owner-operator.

We highlighted testimonials from current owner-operator partners, sharing their positive experiences with King Logistics. These real-world stories offered a compelling case for the benefits of partnering with the company. We also provided resources, like blog posts and videos, offering tips on maximizing profitability, maintaining trucks, and other relevant topics for owner-operators.

To further engage our audience, we organized virtual town-hall sessions where potential partners could interact with the King Logistics team, ask questions, and get a genuine feel for the company’s values and operations.

  • Results: Once the campaign was in full swing, the response was tangible:
  • Total cash spent on ads: $518 in the last 2 weeks.
  • Number of leads gathered: 212 leads.
  • Cost per lead: $2.44
  • Owner-operators: 2 hires, 3 in the pipeline

The leads generated weren’t just numbers; they were engaged, informed professionals keen on building a lasting partnership. King Logistics reported smoother onboarding processes and stronger initial collaborations with these new partners.

Conclusion: In an industry where shifting partnerships are common, King Logistics managed to stand out. Their commitment to understanding and addressing the unique needs of owner-operators not only increased their partnerships but also strengthened their reputation in the trucking community. By fostering an environment of trust and mutual growth, they ensured that their business relationships were built to last.

11Dec

Survive the Holiday Rush & Drivers Shortage: Strategic Driver Recruitment Hacks

As the festive season draws near, the trucking industry braces for its annual challenge: a significant driver shortage. This period, marked by high demand and limited availability, can be a make-or-break time for many carrier companies. The Drivers World understands these challenges and is committed to helping you navigate this critical period.

Understanding the Holiday Impact on Trucking

The holiday season, especially around Christmas and New Year, brings a unique set of challenges to the trucking industry. Many drivers prioritize spending time with their families, leading to a noticeable decrease in the available workforce. This reduction in drivers occurs just as the demand for shipping services peaks, with businesses rushing to meet year-end targets and holiday demands. The imbalance between supply and demand can lead to operational disruptions, delayed shipments, and increased costs.

Proactive Recruitment: A Solution to Seasonal Drivers Shortages

  • Avoiding Operational Disruptions: By recruiting truck drivers and owner-operators ahead of the holiday rush, carriers can ensure they have the necessary manpower to handle the increased demand. This proactive approach helps in avoiding last-minute staffing issues and operational disruptions.
  • Leveraging Backhaul Opportunities: With a larger pool of drivers, carriers can more effectively capitalize on backhaul opportunities. This not only optimizes routes and reduces empty miles but also maximizes profitability during a typically expensive period.
  • Maintaining Service Quality: High service quality is essential for customer satisfaction and retention. A sufficient number of drivers ensures timely deliveries and upholds the carrier’s reputation, even during peak seasons.

The Drivers World: Your Strategic Partner

At The Drivers World, we specialize in recruiting skilled truck drivers and owner-operators tailored to the needs of carrier companies. Our deep understanding of the trucking industry, combined with a vast network of qualified drivers, positions us to provide carriers with the right personnel for seamless holiday operations.

Planning Ahead: The Key to Holiday Success

The holiday season’s impact on the trucking industry is predictable, yet many companies find themselves unprepared year after year. The key to overcoming these challenges lies in early and strategic planning. By partnering with The Drivers World, carriers can access a pool of drivers who are not only qualified but also prepared to work during this high-demand period.

Conclusion: Turning Challenges into Opportunities

The holiday season, while challenging, presents unique opportunities for growth and profitability. With the right drivers on board, carrier companies can not only meet but exceed their operational goals during this busy time. The Drivers World is committed to ensuring that your company is equipped with the best talent, turning the holiday rush from a period of stress into one of opportunity and success.

Contact The Drivers World today to ensure your carrier company is well-prepared for the holiday season.

17Nov

How to Find Your Dream Truck Driver in 3 Easy Steps

In the fiercely competitive trucking industry, finding the dream truck driver is paramount for ensuring seamless operations and achieving overall business success. Enhance the efficiency of your recruitment process by following these three straightforward steps to find your dream truck driver:

Step 1: Define Your Dream Truck Driver

The initial and pivotal step in discovering your ideal truck driver is to precisely define the qualities and attributes you are seeking. Take into account aspects such as:

  • Experience Level: Outline the desired years of experience and specific types of driving (long-haul, local, specialized, etc.).
  • Skill Set: Identify essential skills, such as proficiency with specific types of vehicles, knowledge of safety regulations, and technical expertise.
  • Cultural Fit: Define the cultural values and work ethic that align with your company culture.

By strategically harnessing these channels, you not only broaden the reach of your job openings but also heighten their visibility among a pool of highly qualified candidates. This proactive approach ensures that your recruitment efforts are precisely directed, targeting individuals with the specific skills and attributes essential for success in the trucking industry.

Step 2: Leverage Targeted Recruitment Channels

Once you’ve outlined the characteristics of your ideal candidate, maximize your outreach by utilizing targeted recruitment channels to effectively connect with potential drivers:

  • Social Media Advertising: Run targeted campaigns on platforms like LinkedIn and Facebook, ensuring your job openings reach a specific demographic.
  • Ensure your company website and social media profiles reflect a positive and appealing image. Regularly update your LinkedIn Company Page with relevant content.
  • Engage Your Audience: Incorporate interactive elements on your website and social media. Polls, quizzes, and live sessions can boost engagement and interaction.

By strategically utilizing these channels, you increase the visibility of your job opportunities among qualified candidates.

Step 3: Implement a Rigorous Screening Process

In the dynamic realm of transportation, the key to a successful and secure fleet lies in the careful selection of drivers. At the heart of this selection process is the implementation of a rigorous screening protocol. Today, we delve into three integral components that lay the foundation for a robust and reliable team of drivers: the completion of the DOT Application, possession of a valid Commercial Driver’s License (CDL), and the submission of completed medical documents.

  • The DOT Application: A Comprehensive Insight into Professional History
    • The first checkpoint on the road to a trustworthy driver begins with the completion of the Department of Transportation (DOT) Application. This isn’t just a formality; it’s a comprehensive document that unveils a driver’s professional history
  • Valid Commercial Driver’s License (CDL): More Than a License, It’s a Badge of Competence
    • Possessing a valid Commercial Driver’s License (CDL) goes beyond a legal requirement; it is a symbol of expertise and dedication to the craft of driving commercial vehicles.
  • Completed Medical Documents: Prioritizing Health for a Safe Journey
    • In the pursuit of safe and efficient transportation, the health and well-being of drivers are paramount.

The implementation of a rigorous screening process isn’t just a formality; it’s a strategic investment in building a team of drivers committed to excellence. By prioritizing the completion of the DOT Application, validating possession of a valid CDL, and scrutinizing completed medical documents, companies can pave the way for a safer, more efficient future on our roads. It’s not just about screening drivers; it’s about ensuring that each driver is equipped, committed, and ready to drive excellence on every journey.

By diligently following these three straightforward steps, you strategically refine and elevate your recruitment strategies, significantly increasing the likelihood of attracting and onboarding a driver who not only possesses the necessary technical qualifications but also seamlessly aligns with the distinct culture and core values upheld by your trucking company. It’s crucial to recognize that investing the time and effort to secure the right driver goes beyond immediate needs; it is a pivotal investment in the sustained and long-term success of your fleet. Choosing a candidate who not only excels in the technical aspects of the role but also embodies the ethos of your organization contributes to a harmonious work environment and fosters a sense of shared purpose, ultimately fortifying the foundation for the enduring prosperity of your fleet.

Explore further by reaching out to us directly at (630) 489-9339. Alternatively, you can stay connected and receive additional information by following us on our Facebook / LinkedIn / Instagram channel.

13Nov

The #1 Reason Why Truck Drivers Quit and How to Avoid It

In the trucking industry, keeping skilled drivers is crucial for a company’s success. Understanding why truck drivers quit is vital, and it’s even more important to use effective strategies to prevent turnover. This blog post explores why truck drivers leave their positions, highlighting the reason truck drivers quit and providing practical advice on how your company can steer clear of this common challenge.

The #1 Reason Why Truck Drivers Quit is Lack of Appreciation and Recognition

Truck drivers are the backbone of the transportation industry, logging countless hours on the road to keep the supply chain moving. One of the primary reasons truck drivers quit revolves around a deficiency in appreciation and recognition for their relentless efforts. Feeling undervalued can lead drivers to seek opportunities where their contributions are acknowledged and rewarded.

How to Avoid Driver Turnover Due to Lack of Appreciation:

1. Cultivate a Culture of Recognition:

Driver Appreciation Programs: Implement structured programs that recognize and reward drivers for their dedication. This could include monthly awards, performance incentives, or acknowledgment ceremonies.

2. Transparent Communication:

Open Lines of Communication: Foster transparent communication between management and drivers. Regularly check in to understand their concerns, and actively address any issues that may arise.

3. Competitive Compensation Packages:

Fair and Competitive Salaries: Ensure that your compensation packages are not only competitive within the industry but also reflect the value you place on your drivers’ contributions.

4. Professional Development Opportunities:

Invest in Training Programs: Offer ongoing training and professional development opportunities. This not only enhances the skills of your drivers but also communicates your commitment to their growth.

5. Recognize Milestones and Achievements:

Celebrate Service Anniversaries: Acknowledge and celebrate the milestones achieved by your drivers. Whether it’s a significant number of accident-free miles or years of service, recognizing these accomplishments boosts morale.

6. Prioritize Driver Well-Being:

Implement policies that prioritize driver well-being. This includes realistic schedules, comfortable rest areas, and programs promoting physical and mental health offering the best benefits

By actively addressing the root cause of turnover and implementing these strategies, your company can not only retain experienced drivers but also cultivate a workplace culture that stands out in the competitive trucking industry. Prioritize the well-being and recognition of your driving force, and witness the positive impact it has on both driver satisfaction and overall business success.

Explore further by reaching out to us directly at (630) 489-9339. Alternatively, you can stay connected and receive additional information by following us on our Facebook / LinkedIn / Instagram channel.

07Nov

Success story 

Case Study: Ryno’s Rocking Results – Niche targeting drivers with tanker endorsement.

Client: Ryno Trucking is a pivotal player in the transportation of liquids, relying on a fleet of top-tier drivers. Their vision is clear-cut: recruit adept company drivers who understand and are qualified for hazmat transportation. 

Challenge: While the trucking industry is vast, drivers qualified and willing to transport liquid materials are a rarity. Hazmat transportation demands specialized training, heightened safety awareness, and a particular mindset to handle the associated risks. Ryno Trucking’s challenge lay not in finding just any drivers, but in finding the right drivers who could rise to these unique demands. 

Solution (here’s how it played out): Our approach was multifaceted. Recognizing the value of direct input, we began with roundtable sessions involving current hazmat drivers at Ryno Trucking. These discussions shed light on their motivations, what attracted them to Ryno initially, and what kept them loyal. 

Equipped with these insights, we crafted ads that spoke their language. Highlighting Ryno’s impeccable safety standards, growth opportunities, and a genuine passion for what they do, we took our message to the places they hung out online. 

Results: The culmination of these efforts was evident in the numbers: 

  • Total cash spent on ads: $1,400. 
  • Number of leads gathered: 600. 
  • Cost per lead: $2.3 per lead.  
    But more importantly, the quality of leads was remarkable. Ryno Trucking saw an influx of applications from drivers who were not only qualified but also aligned with the company’s values and long-term vision. 

Conclusion: Ryno Trucking’s recruitment challenge was undeniably complex. However, by adopting a holistic approach that combined targeted advertising with genuine engagement, they succeeded in bridging the gap. In an industry where expertise and safety go hand in hand, Ryno Trucking solidified its position by ensuring it had the right team to carry its mission forward. 

18Oct

How to Save Thousands on Driver Recruitment Costs – Get 3 Drivers for the Price of 1!

Lower the Driver Recruitment Costs by Hiring 3 Drivers for the Price of 1!

Hey there! If you’re in the trucking business you probably know how big are driver recruitment costs, and you’ll know that hiring the right driver isn’t just about their experience or how well they can handle a rig. It’s also about the brand reputation of the company they’re signing up with. And here’s the kicker: did you know that with the right brand positioning, you could get 3 drivers for the price of 1? Let’s dive in!

Your Company’s Reputation Matters… A LOT!

Imagine two companies – one has a glowing reputation as an excellent employer, and the other is not well-known or has a not-so-good image. Who do you think will attract more and better drivers? A trucking study revealed that companies with a weaker reputation might end up paying 10% more in salaries to lure in candidates. So, a good reputation doesn’t just bring in quality – it can save a ton of money too.

More Candidates Will Knock On Your Door

Having a strong reputation means drivers will be coming to you instead of the other way around. It’s like having a popular restaurant – you don’t need to advertise much because people are lining up to get in. With The Drivers World services, which combines marketing and recruitment, your company becomes that hot spot. Drivers will know you, trust you, and want to work with you. And those who come with prior knowledge about your company often move through the hiring process faster.

Your Messages Get a Warmer Welcome

Ever tried reaching out to someone and getting ignored? With a strong employer brand, your messages will be received warmly. LinkedIn found that companies with a positive reputation had a 31% better chance of getting a response from potential hires. This means you’re not just shouting into the void – your voice is being heard.

Quality Over Quantity

With a strong brand, not only do you attract more drivers, but you also attract the right ones. Many will be so in tune with your company’s mission and values that the unfit ones will filter themselves out, leaving you with the best matches. And guess what? Companies with a solid reputation get twice the number of applicants. Double the choices, double the quality!

The Drivers World Difference

Now, let’s talk numbers. The average cost to hire a driver ranges between $5,000 to $10,000. It is based on the primary factors that determine this amount:

  1. Job board posting: the cost of running an advert will be featured here.
  2. External agency or In-house recruiter costs.
  3. Assessment costs: Anything that needs to be spent for your candidates to meet the initial requirements before the interview process will fall into this category.
  4. Background checks: You also need to pay out to check a candidate’s record, which a third party usually undertakes.
  5. Compliance: Preparing all the documentation involved in hiring – and making sure everything looks correct.
  6. Job fairs: if your company participates in job fairs, the amount spent for this should also be factored in.

But when you factor in the additional costs of marketing and building a brand reputation, things can get pricier. Here’s where The Drivers World shines. When you use our combined marketing and recruitment services, it’s like getting three drivers for the same investment you’d make in just one. It’s not just about raw recruitment – it’s about smart recruitment.

In a nutshell, investing in your reputation with the help of The Drivers World isn’t an expense, it’s a strategy. Join us and let’s hit the road to success together.

Get your customized plan at +1 630 489 9339 or you can stay in touch with us for more info on the Facebook / LinkedIn / Instagram channel.

Interested? Sign Up for More!

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13Oct

Your Ultimate Destination for Fleet Growth: Get Driver Connect Pro Membership FOR FREE (regular value $199)

Are you struggling to find the right drivers and owner-operators for your growing fleet in the competitive world of trucking and logistics, than Driver Connect Pro Membership is for you. Your fleet’s success depends on the skills and dedication of your team, and with the industry constantly evolving, staying ahead is essential. If you manage a fleet of over 20 trucks, your quest for the perfect drivers and owner-operators ends here at The Drivers World, your ultimate destination for driver recruitment and fleet growth.

Introducing the exclusive Driver Connect Pro Membership, tailor-made for fleet owners like you. The best part? For a limited time this week, you can get it absolutely FREE, with a regular price of $199.

Benefits Unveiled:

  • 50% OFF on Driver Hiring Cost: We understand that finding the right drivers while minimizing costs is a top priority for fleet owners. With Driver Connect Pro Membership, you’ll enjoy a substantial 50% OFF on driver hiring costs, enabling you to build a highly skilled and reliable team without breaking the bank.
  • 30% OFF When You Hire Your First Owner-Operator: Expanding your fleet with owner-operators can enhance your business’s flexibility and profitability. As a Driver Connect Pro Member, you’ll get an exclusive 30% OFF the hiring cost for your first owner-operator. This special offer is designed to help you grow your fleet with experienced professionals.
  • An Additional 10% OFF on Marketing Services: Attracting high-quality clients is essential for the success of your trucking business. Our marketing services are specifically crafted to boost your brand’s visibility and reputation in the industry. As a Driver Connect Pro Member, you’ll enjoy an extra 10% discount on these services, helping you attract the right clients for your fleet.

Year-Round Exclusive Benefits:

When you get the Driver Connect Pro Membership, these benefits are not just a one-time deal:

  • Priority Driver Access: No more waiting for the right driver to come along. As a Driver Connect Pro Member, you’ll have priority access to a pool of seasoned drivers eager to join your fleet, ensuring you can quickly find the right talent when you need it most.
  • Access to an Exclusive Driver Pool: Our team has carefully selected a group of skilled drivers and owner-operators ready to contribute to your fleet’s success. With Driver Connect Pro Membership, you’ll have exclusive access to this talented pool of professionals, making your recruitment process easier and more efficient.
  • Marketing Assistance: Growing your trucking brand’s presence in a competitive market is no small task. Our marketing services are designed to give your business a competitive edge, from building a compelling online presence to reaching the right audience.

Conclusion: Your Path to Success Starts Here

In conclusion, if you’re on the hunt for top drivers and owner-operators to join your team, your search ends with Driver Connect Pro Membership. This exclusive membership offers significant discounts on driver hiring, owner-operator recruitment, and marketing services. It’s your key to building a high-performing fleet and growing your trucking brand.

Don’t miss out on this limited-time offer, only this month! Act now to claim your FREE Driver Connect Pro Membership and take the first step towards a successful and thriving fleet. Remember, the road to success in the trucking industry begins at The Drivers World.

Are you ready to revolutionize your fleet and take your trucking business to new heights? Fill out the form and discover a world of opportunities, exclusive benefits, and a community of like-minded fleet owners.

Feel free to consult us at +1 630 489 9339 or you can stay in touch with us on the Facebook / LinkedIn / Instagram channel.

Frequently Asked Questions:

Q1: How can I claim my FREE Driver Connect Pro Membership? Claiming your FREE Driver Connect Pro Membership is simple. Fill out the form, and you’ll instantly gain access to all the exclusive benefits.

Q2: Can I cancel my Driver Connect Pro Membership at any time? Yes, you can cancel your membership at any time. However, we believe that the benefits of Driver Connect Pro Membership will be so valuable to your fleet that you won’t want to miss out on them.

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05Oct

How we hired a driver in literally a day ‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎

With a $10/day ad spend 

We’re in front of the busiest time of the year for the trucking industry. 
Clients are knocking on our door daily, wanting to provide miracles for them. 
And yet, miracles do happen.  
Actually, they become a reality for us, quite soon, and quite easily. 

This is a story about such a miracle, we called it “The Cinderella Driver”. 

It happened yesterday, so this story is as hot as it can be, coming right from The Drivers World’s oven. 

One of our new clients, came just a few days ago, with an inquiry for us to promote their Lease to Purchase offer and provide them with suitable drivers. 

We prepared them with brand-new Facebook, Instagram & LinkedIn pages started with the content, and along with it, started with an extremely minimal ad campaign – and by minimal we mean as low as it can go – $10 per day. 

For the uninformed, let us just translate for you what 10 bucks per day means: 
If Meta is in its good days, it could squeeze 3 leads (yes, only 3) for that budget. 
But what happens mostly, is that you get only 2 leads per day and a few cents change. 
Again, to go into detail, leads in our case means drivers who have seen our ad, clicked on it, and filled out a short questionnaire/form providing us info about their years of experience and whether they have their own truck. 

So, going back to the story, we managed to target the audience so precisely, that we hit the bullseye just out of 2 tries. 
50% success rate! 

This could also bring bad news for some of the competition, as it can raise the expectations of the clients, but we are not that kind of folks, because we thrive through challenges like chainsaw through butter 😉! 

For us, it cannot go better than this. 
Because the average success rate is 5% give or take – meaning out of 100 leads, you can hire around 5 drivers at the end of the process. 

The process is long, including a lot of calls, emails, and texts, a lot of documentation back-and-forth (MVR, PSP, VOE), client approval, drug test, and at the very end, finally scheduling the orientation for the driver to come on board. 

Long story short – bam! The Cinderella Driver shows up from his pumpkin chariot 😊  
Our Shoe, our smoothly crafted Ad, suited his foot perfectly. 
 
So our client and their new driver lived together happily ever after. 
The End! 

29Sep

Greatest Guide for Trucking Companies Hiring Owner Operators: 4 Tips How to Build Your Business

Building a business might seem tough, but finding the right owner operators and truck drivers makes it easier. This guide is a simple walkthrough for trucking companies hiring owner operators and how to hire the best folks to grow their businesses.

Finding the Right Owner Operators

What do They Do?

Owner operators own and run their own trucks. They take care of their vehicles, cover the costs, and make sure deliveries are on time and safe. They work with transport rules and sort out any challenges that come up.

Working Together

Trucking companies and owner operators can team up. This teamwork is good for everyone. It gives steady work to the owner operators and lets the companies do more without having to buy more trucks.

Make Your Company Look Good

These are the first 3 things that quality owner operators do before choosing to work for a company:

Check Your Company’s Name

When owner operators pick a trucking company, they always check how good and reliable the company is. Look out for the reviews and feedback from other operators, drivers, and customers to learn more about what can you do to improve the reputation of your company.

Look at the Pay and Perks

Checking out the pay and other benefits is key. It’s good to compare the pay rates, fuel policies, and other bonuses you offer so they can choose to work for you.

Give Enough Support

It’s important that your trucking company helps out when needed. This means to talk to your employees about loads and helping out when there are breakdowns or other issues. Be there for them, the word of a supportive superior spreads fast and makes a huge difference.

trucking companies hiring owner operators

Growing a Profitable Trucking Business

Manage Well

For those running their trucks, managing well is the way to earn more. Picking the best routes and keeping the truck in good shape reduces costs and brings in more profits.

Handle Money Wisely

Keeping track of money is a must. Making budgets, sending bills on time, and watching expenses keep the cash flowing.

Spread the Word

Making connections and getting the business name out there brings in more opportunities. Being active online and in trucking events can get more clients and partners.

Follow the Rules and Stay Safe

Know the Rules

Staying updated on all the transport rules is a must. It keeps everything legal and avoids any trouble.

Have Good Insurance

Having the right insurance keeps risks low. It’s important to look at different options and pick the right one to avoid any sudden problems or losses.

Be Responsible and Involve the Community

Go Green

Using green practices is good for the environment and the business image. Using eco-friendly tech and energy sources makes a positive impact.

Connect with the Community

Being involved in local eco-events and supporting community causes builds a positive image and strengthens ties with the community.

Conclusion

Growing a successful trucking business is about teamwork between the company and the owner operators. Trucking companies and owner operators can create a strong and successful trucking industry by doing these things:
1. Choosing the right partners
2. Managing well
3. Following the rules
4. Being responsible
5. Connecting with the community

The Drivers World and Trucking Companies Hiring Owner Operators

Here in The Drivers World we specialize in finding the right owner operators and go the extra mile with driver vetting to ensure that you get the best of the best. 

For trucking companies hiring owner operators we offer a few solutions to support you. Reach out, and we’ll guide you to the perfect fit!

Also, follow The Drivers World on Facebook / LinkedIn / Instagram for more upcoming news & tips regarding the trucking industry.

Contact us now!

A chance for every carrier to have their own marketing and recruiting team, no matter how big or small!

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