With a $10/day ad spend
We’re in front of the busiest time of the year for the trucking industry.
Clients are knocking on our door daily, wanting to provide miracles for them.
And yet, miracles do happen.
Actually, they become a reality for us, quite soon, and quite easily.
This is a story about such a miracle, we called it “The Cinderella Driver”.
It happened yesterday, so this story is as hot as it can be, coming right from The Drivers World’s oven.
One of our new clients, came just a few days ago, with an inquiry for us to promote their Lease to Purchase offer and provide them with suitable drivers.
We prepared them with brand-new Facebook, Instagram & LinkedIn pages started with the content, and along with it, started with an extremely minimal ad campaign – and by minimal we mean as low as it can go – $10 per day.
For the uninformed, let us just translate for you what 10 bucks per day means:
If Meta is in its good days, it could squeeze 3 leads (yes, only 3) for that budget.
But what happens mostly, is that you get only 2 leads per day and a few cents change.
Again, to go into detail, leads in our case means drivers who have seen our ad, clicked on it, and filled out a short questionnaire/form providing us info about their years of experience and whether they have their own truck.
So, going back to the story, we managed to target the audience so precisely, that we hit the bullseye just out of 2 tries.
50% success rate!
This could also bring bad news for some of the competition, as it can raise the expectations of the clients, but we are not that kind of folks, because we thrive through challenges like chainsaw through butter 😉!
For us, it cannot go better than this.
Because the average success rate is 5% give or take – meaning out of 100 leads, you can hire around 5 drivers at the end of the process.
The process is long, including a lot of calls, emails, and texts, a lot of documentation back-and-forth (MVR, PSP, VOE), client approval, drug test, and at the very end, finally scheduling the orientation for the driver to come on board.
Long story short – bam! The Cinderella Driver shows up from his pumpkin chariot 😊
Our Shoe, our smoothly crafted Ad, suited his foot perfectly.
So our client and their new driver lived together happily ever after.